Stern School of Business Bryan Bollinger
Assistant Professor of Marketing

Home | Research | In the News | CV | Google Scholar

Bryan Research Interests
Energy and the Environment
The Effect of Information
Marketing Mix Effectiveness
Peer/Network Effects and Spillovers
Sustainability Marketing and Ethical Consumerism
Industrial Organization
Empirical Methods

Courses Taught
Marketing and Sustainability (MBA)
Marketing Management (MBA, Executive MBA)
Global Marketing: Strategy and Tactics (Executive MBA)
New Product Development (Undergraduate, MBA)
Advanced Empirical Methods (PhD)

Editorial Review Boards
Journal of Marketing Reserach
Quantitiative Marketing and Economics
Journal of Marketing
Journal of Consumer Research

I am an Associate Professor in the Marketing Department at NYU Stern School of Business. I received my BA and BE in Engineering from Dartmouth College, an MA in Economics from Stanford University and my PhD in Marketing from the Stanford Graduate School of Business. I am broadly interested in the fields of marketing and empirical industrial organization, with an emphasis on policy-relevant questions.

PhD and Post-Doctoral Student Committees


Poppy Zhang (Marketing PhD student at NYU)
Drew Vollmer (Economics PhD student at Duke)
Nah Lee (Marketing PhD student at Duke)
Levin Zhu (Marketing PhD student at Duke)
Evgeniya Victorova (Marketing PhD student at UNC)


Yanyou Chen (University of Toronto, Economics)
Rudolf-Harri Oberg (Deakin Business School, Marketing)
Hana Choi (University of Rochester, Marketing)
Justin Kirpatrick (Michigan State University, Economics)
Minjung Kwon (Syracuse Universty, Marketing)
Vivian Qin (University of Maryland (visiting), Marketing)
Safek Yucel (Georgetown University, Operations)
Stefan Lamp (Economics Post-doc at Toulouse)
Tsvetan Tsvetanov (University of Kansas, Economics)
Tingting Fan (The Chinese University of Hong Kong, Marketing)

          Contact information:


          Mailing address:

        New York University Stern School of Business
        804 Tisch Hall
        40 W 4th St
        New York, NY 10012


Last updated on July 1, 2019